Lori Greiner

They call Lori Greiner the “Queen of QVC” and it’s not really an exaggeration. She’s created over 700 products, holds 120 plus patents, and has been selling on QVC for decades. The woman understands retail products in a way that nobody else on the panel really does.

She grew up in Chicago and went to the University of Illinois at Urbana-Champaign where she studied communications. Her first big product was a plastic earring organizer that she designed, patented, and sold through QVC. It was a hit and basically launched her entire career. From there she just kept going, product after product, patent after patent.

On Shark Tank she’s known for having incredible instincts about whether a product will sell. She calls it knowing if something is a “hero or a zero” and she’s usually right. Her biggest Shark Tank success story is probably Scrub Daddy, that smiley face sponge that went on to become one of the most successful products in the show’s history. She also invested in Squatty Potty which became a massive hit.

Lori tends to go for consumer products that she can put on QVC and in retail stores. If your business is a software company or a service, she’s probably not your shark. But if you’ve got a physical product that solves a real problem and you can demonstrate it in under two minutes, she’s the one you want making you an offer.

Some highlights:

• Created over 700 products and holds 120+ patents
• Invested in Scrub Daddy, one of Shark Tank’s biggest success stories
• Known as the “Queen of QVC” for her decades of retail product success
• Author of “Invent It, Sell It, Bank It!”